That's right. Read it again if you have to...
The missing link in your marketing and business is your lack of a coherent personal brand that attracts your audience, establishes trust and systematically turns your cold prospects into fans, then into loyal followers and then into raving customers.
You see, it is your personal brand that differentiates you from the competition.
It's what attracts your ideal prospect.
It's what bonds your prospect to you and your business.
It's what allows you to stand out in a sea of businesses all screaming for attention.
Most entrepreneurs and professionals don’t intellectually understand how much their personal brand is impacting the trajectory of their success.
However, the really successful entrepreneurs, entertainers and thought leaders all know the importance of their personal brand which is why they focus so much on leveraging it, whether it be to generate more money, opportunities or a larger impact in the world.
Here's a picture of me (at an event I spoke at) in the back stage private "speakers room" where the combined net worth in the room exceeded 5 BILLION Dollars... You may recognize a few of the people.
Ed Mylett, Lewis Howes, Andy Frisella, Tom Bileau, Cody Sperber, Billy Gene, Sean Whalen, Bedros Keuilian and me.